Trends in Fitness
Top Fitness Trends for 2012
Lower-Cost Health Clubs
If the high cost of a gym membership is your go-to excuse for skipping workouts, you’ll have to come up with something better in 2012. Quality, low-cost gyms like Planet Fitness, which boasts monthly fees as low as $10 a month, will be moving in on pricier gyms’ turf. "There are a lot of affordable options coming out that are really going to force the whole industry to change the way it prices and offers service," says BJ Gaddour, CSCS. "Some higher-priced gyms are going to end up dropping their membership dues significantly in 2012. Others are going to have to provide a lot more value—nutritional programs, weight loss accountability groups, grocery store tours—to justify their cost." And it’s not just premium gyms that could have to adjust their thinking, says Gaddour. Many low-cost gyms will also include popular programs like boot camps, which can cost as much as $100 extra per month, as part of their membership. (Related: 10 Questions You Need to Ask Before Joining a Gym)
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