Soda Ban Passes in NYC | Fitbie

Soda Ban Passes in NYC

Healthy Eating September 13, 2012 | Leave a Comment

Beginning in March 2013, it'll be a little hard to get your sugar fix in the Big Apple. Today, the New York City Board of Health approved Mayor Michael Bloomberg's controversial ban on the sale of sugary drinks larger than 16 ounces at restaurants, street carts, delis, and movie theaters.

“NYC’s new sugary drink policy is the single biggest step any gov’t has taken to curb #obesity," Bloomberg wrote on Twitter.

The ban won't extend to supermarkets, vending machines, or bodegas that don’t sell enough fresh food to fall under the city’s letter grading system. Starting in mid-June, violators will be slapped with a fine.

The legislation has its fair share of critics. Both Pepsi and Coca-Cola launched aggressive social media and advertising campaigns in New York City, and the American Beverage Association said restricting sales of large sodas would have a "devastating" effect on the industry. But health experts have shown overwhelming support for the plan. Tammy Lakatos Shames, RD, a New York-based nutritionist, spoke to Fitbie about the topic in July. "Our country has [a problem with] the overconsumption of sugar,” she said. “People can find a way to get larger sodas if they really want them. But let’s stop offering the super-size sodas and, in a month, the 16-ounce will be the new norm.”

Christine Mattheis, Editor

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